Case Study
Clarity Legal specializes in traumatic brain injuries and serious injury cases, providing transparent guidance and support throughout the entire legal process. Their people-first approach distinguishes them from other law firms, and they sought a website that reflects this core philosophy.
Clarity Legal approached us as a newly established law firm with a wonderful crafted brand identity. They sought our expertise in developing a website that effectively communicated their brand values and resonated with their target audience. Their objective was to create a legal website that embodies a welcoming and personable approach, emphasizing the individuals they serve rather than focusing solely on their firm.
Armed with a robust brand style guide which lent a clear vision for the aesthetic of the website, our team dove headfirst into the priority guide to better understand the page flow and informational hierarchy needed to complete a successful design.
The end result was a hyper modern website for Clarity Legal that prioritizes user flow, ensuring an intuitive and seamless navigation experience for visitors. We carefully curated all photography used on the site, adhering closely to the provided brand guidelines to create a cohesive visual identity. This approach not only highlights their unique people-first philosophy but also enhances the overall user experience, making it both inviting and functional.
Our photoshoot around Edmonds beautifully captured the warmth and approachability of Adam and Clarity Legal. We strategically chose locations that resonated with specific sections of the website, highlighting Adam’s commitment to community and client connection. For instance, we shot candid moments at local parks and cafes, which showcased a friendly, relatable side, reinforcing the firm’s personable approach to legal services. Each photo was designed to evoke trust and familiarity, making visitors feel right at home.
