Case Study
Lease Crutcher Lewis is a Seattle-based national construction company that has been in existence since the late 1800’s. We were originally tasked to create an “About Us” video concept to be used as a piece for client development as well as new team member acquisition. After further discovery, we shifted to an elevated and targeted approach, creating separate videos to appease the unique target markets and ultimately achieve a higher success rate.
We completed a full company discovery, including interviewing 20 employees to identify the value structure and better drill into the company story. During this process, we targeted and developed demographics and psychographics. Once all data was reviewed, we developed a new company tagline and produced the client development and new team member acquisition videos respectively.
The project was a great success! The ‘New Team Member’ video has been used for college education and recruitment purposes over the last four years. The ‘Main Project’ video has been utilized internally and externally for four years as well. All videos were deemed ‘groundbreaking’ in regard to how construction companies should be marketing themselves.