Case Study
Make-A-Wish Happiness Hour
We were tasked to create an entirely new fundraising event for the Make-A-Wish Foundation that would work to increase introductory millennial engagement through a unique and immersive happy hour.
We provided full event identity utilizing an on-brand approach including signage, coasters, food and drink tickets, social media content, general ads, event photography and creative consulting.
Over 300 guests attended the 2019 Make-A-Wish Happiness Hour, breaking previous event records. The event also succeeded donation projections by 40% and the event feedback had a more than favorable outcome exceeding client expectations.
