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CASE STUDY

Simply Seattle Apparel

We were tasked with designing the first ever in-house T-shirt line for Simply Seattle, a Seattle-based sports and leisure apparel shop with 4 local locations and national expansion currently underway. They reached out to Hero in the hopes of increasing sales with a local appeal. We wanted to tap into the existing market of lovers of the Pacific Northwest as well as give the influx of Seattle tech migrants apparel options with personality to make them feel at home.

branding
Cool design on a white tee-shirt
Cool shirt design on a man weather sunglasses
custom design featured on a white t-shirt
Design on a green tee-shirt
back of a t-shirt with custom design
stack of white t-shirts with custom design
Cool design on a white tee-shirt
Cool shirt design on a man weather sunglasses
custom design featured on a white t-shirt
Design on a green tee-shirt
back of a t-shirt with custom design
stack of white t-shirts with custom design

We kicked things off with a creative session to assess everything that was currently on the market as well as identify competition strengths and weaknesses. Once we locked two different themes, we compiled 16 different designs that are being implemented in stores over the course of a year.
three t-shirts laying folded with custom designs
custom designs on three baseball caps

Simply Seattle has successfully launched their own product line that is being sold in their 4 retail locations throughout Seattle. Sales have increased in tandem with the release of these new designs. They are being sold via T-shirts, magnets, hats, pins, patches and sweatshirts.